Case Studies

This page contains a selection of my publicly shareable work.
Explore my past projects below.

Syneos Health FT Biotech Innovation Event — segmentation and positioning case study

Segmentation & Positioning Strategy

Defining and activating three priority customer segments to shape positioning, GTM motions, and pipeline development.

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3D illustration of a spinal disc implant highlighted in orange — medtech competitive intelligence and market entry case study

Competitive Intelligence & Market Entry

Competitive intelligence and physician adoption research to redefine market entry strategy and clinical development priorities for a medical device startup.

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Ultra@Home app home screen — remote patient monitoring device designed for Penn Medicine heart failure patients

Product Design & Go-to-Market Strategy

Designing a remote patient monitoring device from clinical need to market launch, including product strategy, regulatory pathway, and pricing model.

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Scientist pipetting samples into a 96-well microplate — HIV biomarker immunoassay platform commercialization case study for The Wistar Institute

Product Commercialization

Translating complex clinical science into a clear product strategy, market entry roadmap, and investor-ready commercialization narrative for a novel HIV monitoring platform.

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